Your song’s big idea will shape what your song sounds like. Having a central focus for your song will help you to make decisions about your song as you write it, because if you know what your song will be about, you can better plan out the feel of your song when you write chord progressions, melodies and get into the specifics of your lyrics.

With that in mind, I have to ask:

If so, you’re probably focusing on all of the individual pieces that go into a song (and there are a lot), which is making the song too overwhelming to write. But if you stepped back and thought about the overall message, or big idea, of your song, it would be much easier for you to focus in on what your song’s supposed to sound like and what each section of your song is supposed to say.

Songs work best when their overall ideas tie into their mood and feel. What your song is about (its overall concept or “big idea”) will be revealed in the lyrics, while the mood or feel of that idea will predominantly come from your chords and melodies.

For example, if the big idea for your song is about a guy and girl falling in love and being happy together, then it would best suit your song to have a happy sounding melody and chords, probably in a major key, with an upbeat feel.

Conversely, if you know your song is going to be about the loss of a loved one, then the feel and mood of your song will be much sadder. You’ll probably be in a minor key, with a slower tempo. Having all of the elements of your song working towards one single idea in this way is referred to as prosody. It’s something you’ll want to keep in mind whenever you’re working on your music.

The point here being, if you start with your big idea and know what your song will be about, then you’ll know how to approach your chord progressions, melody and the details of your lyrics.

For no apparent reason, I used to think I was the greatest songwriter around when I first started writing songs (I definitely wasn’t, as you’ll find out in a second). So one day I decided I’d stroke my ego and submit one of my songs for a professional review to see all the "great things" that would be said about it. Haaa... wow, was I wrong! My song got TORN APART in that review.

I wanted to find out if it was just a fluke, so I submitted a few more songs for review, with the same brutal results. Those reviews were stomping all over my hard work and creativity, so they were tough to swallow!

But looking back on it, those reviews were deservedly bad. My songs weren't innovative, like I wanted them to be. Instead, they needed a LOT of work to make an impact on listeners.

One of the things that appeared as a theme in those early reviews was that my lyrics didn’t create a coherent story. In other words, one section of my song was about one thing and another part of my song seemed to be about something completely different. I had an idea in my head of what my song was saying, but I wasn’t conveying this "big idea" to my audience well. I was under the mistaken impression that whatever fell out of my head was pretty deep, so I would put it into my song without much analysis. But as it turns out, that made for songs that weren't so easy to relate to.

And not only that, but the feel and mood of my songs wasn't matching what I was intending the songs to be about either. 

Then I thought about some of my favorite songs by artists I love and how their stories strongly resonated with me. I realized well written songs did a great job of pulling me into the writer’s story in order to get me to relate to it. And the music clearly supported what the lyrics meant. They weren’t anything like my own music. These songs were much more thoughtful than that. I needed to understand how the best songwriters were crafting their songs, if I wanted to write effective music myself.

Before that, I didn’t realize that if you want to innovate it’s best to know the methods that have worked again and again in other successful songs. THEN you can use them to make your song great, or you can creatively stray from those same ideas to make your lyrics innovative. Either way, you win. But you have to know what those concepts are first.

With that realization, I decided to build a solid songwriting education for myself and make it my mission to know what makes lyrics meaningful to listeners. I read books, and went to seminars and workshops given by the best and most accomplished songwriting teachers around. I learned all the best tips, tricks and techniques there are. Some of what I learned worked and some didn’t. But the stuff that worked, worked incredibly well.

As I started to learn more and more about crafting great songs with a coherent message, I developed the ability to see what made successful music work so well. It became almost instantaneous when I listened to a new song.

I ended up analyzing a ton of song lyrics for articles on my own website and for other great songwriting websites, like USA Songwriting Competition’s Blog and CD Baby’s Do It Yourself Musician’s Blog. I’ve even had my writings appear as examples in the book Songwriting Without Boundaries, by Pat Pattison, who’s an acclaimed Lyric Writing Professor at Berklee College of Music. And I started a YouTube channel which now has a half a million views.

Once I noticed I could see songs in this way, I realized I’d have to put these ideas into a course to be able to give other songwriters the ability to clearly see what can make their songs work, while sparing them information that doesn’t work. Not to mention saving them time too.

And that’s what I’ve done. There are very specific concepts you can apply to your music to make your song's message interesting AND innovative. I’ve compiled the best of these ideas into an online video course called How to Write Songs That Sell: The Big Idea Module.

How to Write Songs That Sell: The Big Idea Module is going to save you a LOT of trial and error when it comes to writing songs your fans can't forget.

This course will teach you two methods for coming up with a big idea for your song. The first method is called the Find Inspiration Method, where you’ll learn how to specifically draw inspiration and get ideas from other songs, and turn them into song ideas that are completely your own. You’ll be able to dismember a current song, examine the parts, change them and then put them back together to create a whole new song of your own. You’ll never understand an existing song (or your own) so well as when you take this approach.

The second method you’ll learn is the Do It Yourself Method, where you won’t be relying on other songs at all. It’ll show you how to come up with song ideas people want to hear completely from your own brain.

If you decide to combine parts of these two methods together, you’ll see great results. Great artists are always looking to other artists for ideas, while at the same time innovating from their own minds. If you combine the two methods, you have a great opportunity to do that yourself.

How to Write Songs That Sell: The Big Idea Module is a comprehensive program that walks you through all the pieces you need for coming up with a song idea that will not only be interesting to your listeners, but will reveal itself through your lyrics AND your music. This way you could drastically improve your songs in just days.

Every time I've taken an online course, I’ve found the best way to learn is to start by watching videos so I can have the concepts shown to me and easily explained.

Then if I need to revisit one of the ideas or concepts, I’ve always found it helpful to have a transcript, since it makes those concepts really easy to find when I need to reference a specific one.

I also like the idea of having the audio of what’s in the videos, since audio lets you absorb the contents of the course anytime and anywhere you want. Plus, the audio format makes it easy to listen to the contents of the course several times, getting it ingrained in your brain so you hardly even have to think about what to do.

Since great artists frequently reference other artists they’re inspired by and they also innovate from their own minds, the Big Idea Module is broken up into 2 different methods, as I mentioned earlier:

To give you an idea of the depth of this program, let's take a look at what you'll find inside.

The Big Idea Module will present you with an organized way to come up with an overall concept for your song. This overall concept will help you make decisions about your song as you write it, which is why the big idea is so crucial.  It covers:

By the end of How to Write Songs That Sell: The Big Idea Module, you’ll be able to easily generate a big idea for your song from practically any words, phrases, experiences you’ve had, or stories you love, any time you want. It’ll show you how to kick off a song that’s going to shape what the rest of your song is going to sound like. And you’ll be able to do that at will.

There's a lot more that you get with this program. To give you even more resources, I've gone ahead and put together some great bonus lessons for you.

"The Big Idea" Bonus Lessons

At this point, I'd like to let you quickly hear what some of the other people who have already gone through the course have said about it.

So, take a quick listen by clicking the play button below:

Let's do a quick recap of everything you get, which I mentioned in more detail above:

This is a pretty mind blowing amount of information you’re about to get access to.

So now the big question... How much is this whole program?

To wrap this up, you’re going to be getting the Big Idea Module in multiple formats, AND the 6 bonus audio segments. For the whole package, you’d probably expect to pay in excess of $100. And it’d be totally worth every penny. The bonus items alone are worth at least $50. Once you get started with everything, you’ll know exactly what I’m talking about.

But instead of $100 for the Big Idea Module, today you're going to get access to everything for just $27. The price will not stay this low for very long, so if you’re even considering taking advantage of this deal, do it NOW by clicking the big orange button below. You’ll have immediate access to all of the material.

At this price, anyone who's not jumping at this probably isn't right for the course.

And what kind of offer would this be, if I didn't give you a complete money back guarantee?

As a last note, I want to take a second to THANK YOU for your interest in this course and for being a part of an awesome community of songwriters who are excited about creating music people will love.

I really look forward to working with you as part of the Big Idea Module. I hope you take advantage of this course, so we can take your songwriting to another level and get you consistently writing amazing songs your fans will love.

Remember, to get started using all of the content we talked about, click the big orange button above and I’ll see you on the inside. Thanks!

Anthony Ceseri

If you’re still on the fence about getting this program, here are the answers to some of the most commonly asked questions about the course:

If you have any additional questions about the course, feel free to contact me by clicking the “Contact” link at the bottom, lefthand side of this page. If not, click the big button below to get started right now: